Common Definition :
The promotion of a particular product or company by means of advertising and distinctive design.
Our Definition :
The art to create a message *that evokes inspiration, passion, and love in whoever it reaches.
“through a product, service or personality .”
Emotions are part of it.
Let’s Take One Example :
What makes Nike great?
JUST DO IT.
Nike created a credo and shoppers feel like they are buying much more than a pair of shoes with the product, comes the message.
ADVERTISING.
Nike never talks about the features of the product it tells the values that their creation brings to the customer. Emotions win over logic.
INNOVATION
Of course with great feelings comes technology. Nike Always comes up with improvements, changes, and features that make it a winner.
PUT FIRST THE EMOTIONS.
What does branding mean to you?
A Content Writer is a professional who writes informative and engaging articles to help brands showcase their products.
